In 2013, promotional activities of the PKO Bank Polski SA’s subsidiaries were mainly aimed at promoting products and services offered by the Companies and were focused in particular on:
- PKO Towarzystwo Funduszy Inwestycyjnych SA conducting marketing activities to support sales of selected products, including investment certificates of PKO Globalnej Strategii – fiz and units of PKO Dóbr Luksusowych Globalny subfund, conducted in the press, through the Internet and participation as a sponsor in III Fund Forum organised by a survey centre Analizy Online,
- promotional campaigns of Centrum Elektronicznych Usług Płatniczych eService Sp. z o.o. (the Bank’s subsidiary until 30 December 2013) to support sales of Prepaid mobile phone top-ups at the Merchants and campaigns popularizing paypass transactions using MasterCard or Visa in sales points,
- promotion of the products offered by the PKO Leasing SA Group entities, in particular leasing of machines and equipment and vehicles, among others through participation in fairs (Wiatr i Woda, Motor Show, TRANSEXPO International Fair of Public Transport and The Tall Ships Races 2013),
- marketing activities supporting sales of apartments in buildings structures by the Qualia Development Sp. z o.o. Group entities (as part of the following projects: Neptun Park in Gdańsk Jelitkowo, Nowy Wilanów in Warsaw, Rezydencja Flotylla in Międzyzdroje and Na Fali in Sopot), and supporting the renting of hotel rooms in Golden Tulip Międzyzdroje Residence and Golden Tulip Gdańsk Residence,
- the information and educational campaign related to pension funds conducted by PKO BP BANKOWY PTE SA jointly with the Puls Biznesu daily, Rzeczpospolita and Konfederacja Lewiatan.