The reputation risk is understood as the risk related to a possibility of occurance of negative variations from the planned results of the Group due to the deterioration of the Group’s image.
The objective of managing the reputation risk is to protect the Group’s image and limit the probability of the occurrence and level of reputation loss.
Reputation risk management includes mainly:
- conducting protective communication actions,
- media monitoring: television, radio, press, Internet in terms of identification of the effects of image-related events and distribution of information in this regard,
- registering the effects of image-related events which occured,
- analysing and evaluation of image-related events effects and determining the level of reputation risk.
The main tools for the execution of activities related to the assessment of the Bank’s reputation risk level are:
- a catalogue of image-related events categories containing a list of image-related events categories with appropriate weights assigned. A catalogue defines the risk profile by assigning appropriate weights to particular categories of image-related events.
- a register of image-related events effects used to recording identified image-related events effects – media monitoring result and complaints and requests.
The reports on the level of reputation risk are prepared in the Bank on an annual basis.